Web traffic analysis and ROI Reporting
February 27th, 2010
There are three methods of reporting that can help you with determining the ROI (return on investment) for internet marketing and advertising. One method is the Analytical Reporting method. Analytic information should be the main driver for data during ones constant ROI tracking. Using web traffic analysis and results, various Key Performance indicators may apply during the use of this method. Usually, typical ones include organic traffic, average order value, organic conversion percentages, and also revenue per visit. In most cases the client will receive the analytic data, however, in some cases the client may merely receive hight-level metric data within the executive summary.
Entry Filed under: Computers and Technology