The two sides of a Law Practice
February 2nd, 2010
My cousin is not an attorney but he deals with them everyday. The legal profession is very unique, it requires a great deal of technical expertise plus the drive and enthusiasm of an entrepreneur. Most lawyers have the technical side down pat and they struggle with the sales, law firm marketing and business management side of the business. What most people don’t realize is that a law practice is a small business just like a donut shop and if people don’t buy donuts or legal services both businesses are in big trouble. That is where my cousin comes in, he coaches attorneys to enhance their marketing programs through all forms of media.
Entry Filed under: Business