How Much Is A Click Worth?
December 31st, 2009
The Internet has become a popular advertising medium because of its wide-reach and the ease that ads can be customized. More and more people are getting Internet access these days, which means a growing consumer base that’s too good NOT to be tapped. Also, any decent web developer can update web content on a product website at a moment’s notice. What’s not to like?
All those ads that pop up or are displayed all around the page when we visit websites show how pervasive digital advertising is nowadays. Everywhere we go–email accounts, Facebook account, Twitter–we are continually bombarded with ads that encourage us to click and buy products or use a company’s services. Unfortunately, not all sites allow users to filter ads, so that only those that match their interests are displayed. But then again, it is probably just a matter of time.
Entry Filed under: Business